“I go back and forth. Advertising is stupid. Advertising is great. Advertising is totally unnecessary. Advertising is the most vital art form of our day.
It depends on what week it is. I think they’re both true.
I didn’t plan out my existence. “I’m going
to do this for two years, this for three years,
and then I’ll be a vice president, and so on.”
I never heard of stock options. All I did was keep my nose on the board.“

An Interview with Helmut Krone

I was introduced to Helmut Krone from a book I’m reading about ads. He did the VW campaign in the 60s that changed the way people thought about ads.

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