QUOTE
“I go back and forth. Advertising is stupid. Advertising is great. Advertising is totally unnecessary. Advertising is the most vital art form of our day.
It depends on what week it is. I think they’re both true.
I didn’t plan out my existence. “I’m going
to do this for two years, this for three years,
and then I’ll be a vice president, and so on.”
I never heard of stock options. All I did was keep my nose on the board.“
It depends on what week it is. I think they’re both true.
I didn’t plan out my existence. “I’m going
to do this for two years, this for three years,
and then I’ll be a vice president, and so on.”
I never heard of stock options. All I did was keep my nose on the board.“
—
An Interview with Helmut Krone
I was introduced to Helmut Krone from a book I’m reading about ads. He did the VW campaign in the 60s that changed the way people thought about ads.


