“We should all heed his warning as we are all rapidly becoming immortal though electronic tattooing. As we all post more and more information on who we are, what we do, like, dislike, think, and say, a big data portrait emerges that gets ever harder to lose, modify, erase. In a big data world we don’t just leave breadcrumbs behind, we voluntarily and involuntarily leave giant, detailed pointillist portraits of our everyday.“